9 Places To Promote Your Real Estate Testimonials 


According to the Nielsen research, 92% of people trust a recommendation from their peers, and even seeing social proof from people they don’t know make them trust the business more.


  • 68 percent said positive customer reviews make them trust a business more, even without visiting their website;
  • 51 percent of customers select a local business if it has positive reviews.

online reviews for real estate agents

*Stats taken from 2015 Local Consumer Review Survey by BrightLocal

Showcasing customer testimonials is essential to prove that your expertise doesn’t exist in a bubble. Agents usually use email signatures, website homepages and social media to share positive feedback.

These are all valuable channels and you should definitely use them. In addition, here’s how to maximize your website to provide broader exposure for your real estate testimonials.

8 ways to promote real estate testimonials on your website

1. Blog

Your blog is usually one the most visited pages on a real estate website. People may not browse through the property listings but they will make sure to check out the latest post. So that’s when you’d want to make sure they see your testimonials as well.

The best way to place real estate testimonials in a blog is the sidebar. It doesn’t seem intrusive and it’s easy for people to spot them. You can even ask your technical team to arrange this as a carousel so a series of testimonials will automatically change.

2. Neighborhood pages

A neighborhood page is an essential resource to have on a real estate website. If you don’t have one yet, check out this guide: How to Write a Perfect Neighborhood Page in 5 Easy Steps.

These pages are not only great to promote local areas at large but showcase your expertise as well. Make sure to include your real estate testimonials and reviews on your neighborhood landing pages too.

3. Contact Us & About Us pages

As the two frequently overlooked website properties, these pages can do with more and better content. This is true for many real estate websites so it’s a good chance for you to stand out. One way to do this is to add your testimonials.

4. Pop-ups

If you use pop-ups to drive more signups and collect more emails, adding real estate testimonials to them could be a good idea. A single sentence from one of your customers can convince people to sign up so why not give it a try?

5. A dedicated testimonials page

Already have a bunch of real estate testimonials? Create a dedicated page and add all of them there. You can then include a link to this page in your content, emails and online ads.

6. Your ad campaigns

It turns out that customer reviews and testimonials can even help you run better online ad campaigns. If you’re thinking of launching a Google AdWords campaign, reviews can be instrumental to boosting your click-through rates by up to 10%! To compare, the average click-through rates for all industries rarely reaches 2% for search ads.

Getting your reviews to show up in your Google ads is an ambitious goal: Google requires that a business has 150 reviews in the past 12 months and at least 3.5-star rating in order for them to be shown in the ad as a collective rating.

Manuel Elliott

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